Justin Reid in

Justin Reid

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Senior Media Director, International Markets (EMEA & APAC) at Tripadvisor
📍 London Area, United Kingdom

Justin is the Senior Director of Media, Destinations, Hotels and Growth at Tripadvisor, overseeing teams in EMEA & APAC. He holds an MSc in Business Information Technology and is recognized for his expertise in destination marketing. People who have worked with him describe him as creative, professional, innovative, and dynamic.

Outside of work, Justin is passionate about the intersection of culture and travel. He often explores how personal interests like music and film can shape travel experiences and enjoys creating campaigns that connect people from different walks of life. He values making and maintaining personal and professional connections.

He was instrumental in a campaign pairing UK rapper Professor Green with a travel influencer to create unique and authentic content.

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Experience
9 Years
Current Role
Senior Media Director, International Markets (EMEA & APAC)
Job Level
Senior
Location
London Area, United Kingdom
Personality Overview

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Communication Style
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Priorities

Topics Justin cares about

Destination Marketing
He leads Tripadvisor's destination marketing strategy across Europe, the Middle East, and Africa, focusing on helping tourism boards and partners maximize their reach.
Creative Campaigns
Passionate about creating unique campaigns, such as pairing a rapper with an influencer, to generate authentic and engaging content that drives travel.
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Career

Work history

8-2023
Senior Media Director, International Markets (EMEA & APAC)
Tripadvisor
3-2021
Director of Media, Destinations, Hotels and Growth
Tripadvisor
3-2018 - 3-2021
Director of Destination Marketing, Europe, Middle East & Africa
Tripadvisor
1-2023
Tourism Advisory Group
London & Partners
1-2020
Board Member
IAB UK
In the press

Media appearances

Tripadvisor's Justin Reid on the Top 3 Global Trends Shaping Travel Marketing. Featured in Travel Weekly
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50 over 50: Justin Reid, Senior Director of Global Partnerships Solutions at Tripadvisor. Featured in New Digital Age
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Education
1988 - 1993
MSc Business Information Technology
Newcastle University
Education details unavailable
Regent House
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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