Justin Reid

Pioneer
DISC Type : DIS

Senior Media Director, International Markets (EMEA & APAC) at Tripadvisor

London Area, United Kingdom

Overview

Justin is the Senior Director of Media, Destinations, Hotels and Growth at Tripadvisor, overseeing teams in EMEA & APAC. He holds an MSc in Business Information Technology and is recognized for his expertise in destination marketing. People who have worked with him describe him as creative, professional, innovative, and dynamic.

Outside of work, Justin is passionate about the intersection of culture and travel. He often explores how personal interests like music and film can shape travel experiences and enjoys creating campaigns that connect people from different walks of life. He values making and maintaining personal and professional connections.

He was instrumental in a campaign pairing UK rapper Professor Green with a travel influencer to create unique and authentic content.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Destination Marketing
He leads Tripadvisor's destination marketing strategy across Europe, the Middle East, and Africa, focusing on helping tourism boards and partners maximize their reach.
Creative Campaigns
Passionate about creating unique campaigns, such as pairing a rapper with an influencer, to generate authentic and engaging content that drives travel.
Travel Media Trends
As a frequent conference speaker and board member at IAB UK, he is a key voice on the evolving landscape of digital media within the travel industry.

Media Appearances

Tripadvisor's Justin Reid on the Top 3 Global Trends Shaping Travel Marketing. Featured in Travel Weekly

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50 over 50: Justin Reid, Senior Director of Global Partnerships Solutions at Tripadvisor. Featured in New Digital Age

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Meet the Revolutionaries: Justin Reid of Tripadvisor on 'data collaboration'. Featured in New Digital Age

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Work History

8-2023
Senior Media Director, International Markets (EMEA & APAC) at Tripadvisor
3-2021
Director of Media, Destinations, Hotels and Growth at Tripadvisor
3-2018 - 3-2021
Director of Destination Marketing, Europe, Middle East & Africa at Tripadvisor
1-2023
Tourism Advisory Group at London & Partners
1-2020
Board Member at IAB UK

Education

1988 - 1993
MSc Business Information Technology from Newcastle University
Education details unavailable from Regent House

More Information

Social Presence :

Prographics :

Exp : 9 Location : London Area, United Kingdom Job Level : Senior Designation : Senior Media Director, International Markets (EMEA & APAC) at Tripadvisor
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Justin

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They are generally fast movers and can take quick decisions
  • Can Justin take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Justin

Personality Compatibility


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