Justin Ritter

Enthusiast
DISC Type : i

Senior Director, Customer Experience - Americas at Dragos, Inc.

Greater Pittsburgh Region, United States

Overview

Justin is a strategic leader in customer experience and sales engineering at Dragos, Inc. , specializing in industrial cybersecurity. An MBA graduate from the University of Pittsburgh, he focuses on building teams and solving complex problems in fast-paced environments. Colleagues describe him as a brilliant problem-solver and a true pacesetter.

While his professional life is dedicated to protecting critical infrastructure, his educational roots are firmly planted in Pittsburgh. This suggests a potential connection to the citys vibrant culture and community outside of his demanding career in cybersecurity.

His personal and professional mission is to "safeguard civilization" from cyber adversaries.

Personality Overview

Story Driven

Non-Confrontational

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

OT/ICS Cybersecurity
His career at Dragos is dedicated to protecting critical industrial infrastructure. He actively promotes reports and updates on the state of operational technology security.
Customer Experience
His senior leadership role is focused on customer experience and success. He is actively expanding his Customer Success Manager (CSM) program in North America.
Leadership Philosophy
Believes in a 'process first, people next' approach and enabling his team to solve problems. He emphasizes attacking problems, not people, and seeking to understand first.

Media Appearances

Justin has no verified media appearances

Work History

3-2025
Senior Director, Customer Experience - Americas at Dragos, Inc.
2-2024 - 3-2025
Senior Director, Solution Architects at Dragos, Inc.
4-2022 - 2-2024
Director, Solution Architects at Dragos, Inc.
1-2021 - 4-2022
Vice President of Operations and Customer Success at Lucas Systems
4-2018 - 12-2020
Director of Solution Consultants and Project Engineering at Lucas Systems

Education

2012 - 2014
Master of Business Administration (MBA) from University of Pittsburgh Joseph M. Katz Graduate School of Business
2006 - 2010
BS from University of Pittsburgh

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Pittsburgh Region, United States Job Level : Senior Designation : Senior Director, Customer Experience - Americas at Dragos, Inc.
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Justin

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Justin take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Justin

Personality Compatibility


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