Justin Stephenson

Trailblazer
DISC Type : DI

Partner at Boardwave

London, England, United Kingdom

Overview

Justin Stephenson is a Senior Partner at Sandler, London City, with over 25 years of experience leading and developing high-performing sales teams across Europe, Asia, and North America. He helps businesses accelerate revenue growth by applying the proven Sandler process. Colleagues describe him as impactful, empathetic, and an engaging sales coach.

Outside of work, Justin is married to Laura and is a keen sportsman, enjoying cycling, golf, and skiing, though he admits to watching more than playing these days. He is also a self-described "long-suffering" supporter of the Tottenham Hotspur football club.

He believes that businesses dont rise to the level of their goals, but instead fall to the level of their systems and processes.

Personality Overview

Achievement-Oriented

Friendly But Fast

Informal

A combination of speed and relationship gets the best response from them.  If they come to believe in your value proposition, they will be your champion. They prefer to ensure that they are in control of the situation.

Topics They Care About

Revenue Growth
His professional focus is helping business leaders and sales teams unlock more revenue growth and outperform their ambitions.
Sales Coaching
Described by clients as an impactful and engaging coach who transforms team performance by teaching Sandler techniques and principles.
Performance Systems
He frequently posts about the idea that companies fall to the level of their systems, not their ambitions, emphasizing process over goals.

Media Appearances

Justin has no verified media appearances

Work History

2025
Partner at Boardwave
2019
Senior Partner, Sandler at GTM Performance Ltd - Sandler
2019 - 2020
Consultant, Growth Strategist and Customer Experience Lead at Adgistics
9-2014 - 12-2018
Managing Director at TPN Retail Marketing UK
2011 - 2014
CEO / Growth Strategist / Business Development Lead at i-Cubed Consultancy Ltd

Education

1983 - 1987
Education details unavailable from Concordia University
Education details unavailable from The Lawrenceville School

More Information

Social Presence :

Prographics :

Exp : 4 Location : London, England, United Kingdom Job Level : Junior Designation : Partner at Boardwave
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Talk about yourself and some of your achievements at the start of the conversation
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Justin

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Justin take some risk or not?

  • If necessary, they will be ready to take risks.

You And Justin

Personality Compatibility


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