Justin True

Galvanizer
DISC Type : Id

Chief Marketing Officer at Monorail

Chicago, Illinois, United States

Overview

Justin True is a Fractional CMO and AI advisor with over 15 years of experience, specializing in scaling marketing for businesses with $1-30M in annual recurring revenue. As the founder of JDT Advisors, he helps build and optimize marketing teams into high-performing growth engines. He holds a Bachelor of Science from Old Dominion University.

He hosts the "True Experts Podcast, " where he shares practical marketing takeaways and discusses business modernization based on his experience with over 70 companies.

Personality Overview

People-Oriented

Socially Adept

Persuader

If they come to believe in your value proposition, they will be your champion.  They are charming and have the ability to align others behind their decisions. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

AI in Marketing
He frequently posts about the uneven adoption of AI and advises on how to use it effectively for content creation without damaging a brand's authenticity.
Growth Architecture
His professional focus is on being a "Growth Architect, " transforming marketing from a support function into a proactive driver for business expansion.
Multi-Path Funnels
He advocates against relying on a single marketing funnel, emphasizing that smart teams build multiple pathways to connect with and convert customers.

Media Appearances

Justin has no verified media appearances

Work History

3-2021 - 7-2022
Chief Marketing Officer at Monorail
2-2020 - 4-2021
Director B2B Marketing at MDLIVE, Inc.
2-2018 - 1-2020
Head of Marketing at RedLegg
4-2015 - 1-2018
eCommerce & Digital Marketing Lead at ServiceMaster
7-2012
Fractional Chief Marketing Officer & Advisor at JDT Advisors

Education

Bachelor of Science - BS from Old Dominion University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Chicago, Illinois, United States Job Level : Leadership Designation : Chief Marketing Officer at Monorail
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Focus on building a relationship, it can play a key role in their decision making
  • Talk about some of the cool and impressive features of your product
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Justin

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Justin move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Justin take some risk or not?

  • They can take risks if necessary.

You And Justin

Personality Compatibility


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