Richard Whitehead

Trailblazer
DISC Type : DI

Director of Product Marketing at Adobe

Pleasant Grove, Utah, United States

Overview

Richard Whitehead is the Director of Product Marketing at Adobe, specializing in Work Management solutions. With an Executive MBA from Quantic and a background in engineering, he has extensive experience in GTM strategy for SaaS, cloud, and MarTech. Colleagues describe him as strategic, forward-thinking, and a fantastic storyteller.

His professional drive is deeply rooted in providing a secure and happy life for his family. He is committed to community service, serving on non-profit advisory boards, and is passionate about mentoring others. He also enjoys teaching his grandson the importance of giving back to those in need.

Interesting fact: Richards professional journey began at the age of 14, where he started his career by sweeping floors in a machine shop.

Personality Overview

Friendly But Fast

Informal

Charismatic

A combination of speed and relationship gets the best response from them.  They will bat for you if they come to believe in you. They are charming and can persuade others to support their decisions.

Topics They Care About

AI in Marketing
Actively speaks on and leads the go-to-market strategy for Generative AI capabilities within Adobe's work management tools to transform the content supply chain.
Work Management Strategy
A recognized expert on collaborative work management, he champions creating a centralized "system of record" for work to connect planning with execution and drive efficiency.
Community Mentorship
Is personally committed to serving his community and mentoring others, holding positions on various advisory boards and for non-profit organizations.

Media Appearances

We are swimming in a sea of data and drowning in the lack of intelligence – Adobe’s Richard Whitehead. Featured in Campaign India

See Now

Work History

12-2022
Director of Product Marketing at Adobe
1-2021
Head of Product Marketing at Adobe
1-2019 - 1-2021
Director, Product Marketing at Workfront, an Adobe company
1-2018 - 1-2019
Director of Operations, Product & Technology at Workfront, an Adobe company
1-2016 - 1-2018
Vice President, EMEA at Workfront, an Adobe company

Education

Executive MBA from Quantic School of Business and Technology
BS from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Pleasant Grove, Utah, United States Job Level : Mid-senior Designation : Director of Product Marketing at Adobe
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Help them visualize the impact of their decision
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Richard

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Richard take some risk or not?

  • If necessary, they will be ready to take risks.

You And Richard

Personality Compatibility


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