K. Scott Crawford

Inspirer
DISC Type : di

Partner, New Business Development, Client Prioritization / VISTAGE Resource Speaker at Preferred CFO

Salt Lake City Metropolitan Area, United States

Overview

K. Scott Crawford is a Partner at Preferred CFO, focusing on new business development and client prioritization. With a background in electrical and civil engineering from Brigham Young University and the University of Utah, he leverages his extensive sales leadership experience from companies like Nikon to help CEOs implement forward-looking financial strategies. He is also a prominent Vistage Resource Speaker.

Scott is passionate about educating business leaders, frequently presenting workshops and webinars to help CEOs and founders develop a strong "CFO Mindset. " He dedicates his expertise to helping companies navigate financial challenges and accelerate growth through strategic planning, a core theme in his professional engagements.

His Vistage speaker bio opens with the word “IDIOT! ” to describe how CEOs view others driving without headlights, a metaphor for running a business without a clear financial vision.

Personality Overview

Decisive

Confident & Optimistic

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Financial Headlights
This is the core theme of his Vistage presentations, emphasizing the need for CEOs to have forward-looking financial vision and strategic forecasting to avoid business risks.
CEO Financial Strategy
He focuses on equipping CEOs with the necessary financial tools and mindset to accelerate growth, maximize value, and make confident decisions under pressure.
Vistage Speaking
As an award-winning Vistage speaker (Top New Speaker 2023), he is dedicated to sharing his financial expertise with peer advisory groups across the country.

Media Appearances

How CEOs Can Unlock A CFO Mindset (Interview with K. Scott Crawford, Preferred CFO). Featured in YouTube

See Now

Scott Crawford Bio - Preferred CFO. Featured in Preferred CFO

See Now

K. Scott Crawford - Partner & Business Development at Preferred CFO. Featured in The Org

See Now

Work History

5-2020
Partner, New Business Development, Client Prioritization / VISTAGE Resource Speaker at Preferred CFO
12-2014 - 4-2020
Senior Sales Manager - New Business Development at Nikon
9-2008 - 11-2014
OEM & Special Markets Manager at Nikon
11-2014 - 12-2016
Member Board of Directors at Preferred CFO
6-1990 - 4-2008
National Accounts Sales Manager at Pentax Imaging Company

Education

Education details unavailable from University of Utah
Education details unavailable from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 37 Location : Salt Lake City Metropolitan Area, United States Job Level : N/A Designation : Partner, New Business Development, Client Prioritization / VISTAGE Resource Speaker at Preferred CFO
URL has been copied!

Insights For Selling To K. Scott

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with K. Scott is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from K. Scott

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will K. Scott move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can K. Scott take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And K. Scott

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.