Kabita Das

Questioner
DISC Type : c

Senior Director, Payer Strategy and Marketing at Bausch Health Companies Inc.

New York City Metropolitan Area, United States

Overview

Kabita Das is a pharmaceutical leader specializing in global market access, pricing, and reimbursement. With an MBA from Fairleigh Dickinson University, her expertise spans biologics and primary care products in Oncology, Infectious Diseases, and Cardiovascular health, marked by a record of launching innovative customer strategies.

She shows a keen interest in applying management principles to improve local governance and has actively supported public health causes, including fundraising for COVID-19 relief efforts in India. She has also served on the Board of the Integrated Benefits Institute, shaping healthcare benefits research.

Unique fact: Kabita helped guide national healthcare benefits research and policies through her board position at the Integrated Benefits Institute.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Market Access Strategy
Her career is centered on leading global market access, pricing, and reimbursement strategies for major pharmaceutical companies like Bausch Health, Shionogi, and Bayer.
Gene Therapy Launch
As Director at FerGene, she led critical market access launch workstreams for a new gene therapy, a key focus in her recent professional experience.
Patient Access
Her roles at GSK and her current title emphasize a focus on leading patient programs, reimbursement services, and overall patient access to treatments.

Media Appearances

Kabita has no verified media appearances

Work History

4-2021
Senior Director, Payer Strategy and Marketing at Bausch Health Companies Inc.
6-2019 - 3-2021
Director, Oncology/Gene Therapy Market Access at FerGene
6-2015 - 6-2019
Specialty Franchise Lead for Patient Programs and Reimbursement at GSK
9-2013 - 5-2015
Director/Country Lead, Global Market Access. North America, EU5 and Japan at Shionogi & Co., Ltd
6-2011 - 8-2013
Head and Director, Market Access Intelligence and Analytics at Bayer Pharmaceuticals

Education

1991 - 1994
MBA from Fairleigh Dickinson University
Master of Arts (M.A.) from North-Eastern Hill University

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Senior Director, Payer Strategy and Marketing at Bausch Health Companies Inc.
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Insights For Selling To Kabita

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kabita is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kabita

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kabita move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kabita take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Kabita

Personality Compatibility


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