Kalyn Morris in

Kalyn Morris

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Senior Brand Manager, Butterfinger at Ferrero
📍 New York City Metropolitan Area, United States

Kalyn is a dynamic brand builder with experience at CPG giants like P&G, PepsiCo, and Ferrero, where she is the Senior Brand Manager for Butterfinger. A Penn State University graduate, she excels in go-to-market strategy, product innovation, and P&L management for iconic brands.

She is a passionate champion for Diversity, Equity, and Inclusion, dedicated to fostering positive and sustainable change through multicultural marketing initiatives. Her interests also include gaming culture, which she has successfully integrated into her professional brand strategies.

Kalyn led the first brand partnership for Baby Ruth in over 40 years, teaming up with the iconic New York Yankees.

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Experience
13 Years
Current Role
Senior Brand Manager, Butterfinger
Job Level
Middle
Location
New York City Metropolitan Area, United States
Personality Overview

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Priorities

Topics Kalyn cares about

CPG Brand Building
Manages iconic brands like Butterfinger and Baby Ruth, focusing on innovation, creative strategy, and driving growth through strong consumer connection.
Go-to-Market Strategy
Develops and executes GTM strategies for new product launches and multicultural brands at major retailers like Walmart, Target, and Amazon.
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Career

Work history

8-2024
Senior Brand Manager, Butterfinger
Ferrero
4-2024 - 8-2024
Interim Senior Brand Manager, Butterfinger and Baby Ruth
Ferrero
12-2023 - 4-2024
Brand Manager, Baby Ruth Portfolio, Butterfinger Gaming
Ferrero
1-2023 - 12-2023
Brand Manager, Baby Ruth Portfolio
Ferrero
6-2022 - 1-2023
Director, U.S. Market Strategy & Planning, Multicultural, New & Emerging Brands
Procter & Gamble
In the press

Media appearances

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Education
Bachelor of Science (B.S.)
Penn State University
International Baccalaureate Candidate
Pittsburgh Schenley High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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