Kalyn Morris

Inquirer
DISC Type : dc

Senior Brand Manager, Butterfinger at Ferrero

New York City Metropolitan Area, United States

Overview

Kalyn is a dynamic brand builder with experience at CPG giants like P&G, PepsiCo, and Ferrero, where she is the Senior Brand Manager for Butterfinger. A Penn State University graduate, she excels in go-to-market strategy, product innovation, and P&L management for iconic brands.

She is a passionate champion for Diversity, Equity, and Inclusion, dedicated to fostering positive and sustainable change through multicultural marketing initiatives. Her interests also include gaming culture, which she has successfully integrated into her professional brand strategies.

Kalyn led the first brand partnership for Baby Ruth in over 40 years, teaming up with the iconic New York Yankees.

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

CPG Brand Building
Manages iconic brands like Butterfinger and Baby Ruth, focusing on innovation, creative strategy, and driving growth through strong consumer connection.
Go-to-Market Strategy
Develops and executes GTM strategies for new product launches and multicultural brands at major retailers like Walmart, Target, and Amazon.
Diversity & Inclusion
A dedicated champion for DEI, she has led multicultural marketing strategies and is passionate about creating sustainable, positive change in the industry.

Media Appearances

Kalyn has no verified media appearances

Work History

8-2024
Senior Brand Manager, Butterfinger at Ferrero
4-2024 - 8-2024
Interim Senior Brand Manager, Butterfinger and Baby Ruth at Ferrero
12-2023 - 4-2024
Brand Manager, Baby Ruth Portfolio, Butterfinger Gaming at Ferrero
1-2023 - 12-2023
Brand Manager, Baby Ruth Portfolio at Ferrero
6-2022 - 1-2023
Director, U.S. Market Strategy & Planning, Multicultural, New & Emerging Brands at Procter & Gamble

Education

Bachelor of Science (B.S.) from Penn State University
International Baccalaureate Candidate from Pittsburgh Schenley High School

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York City Metropolitan Area, United States Job Level : Middle Designation : Senior Brand Manager, Butterfinger at Ferrero
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Insights For Selling To Kalyn

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kalyn is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Kalyn

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Kalyn move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Kalyn take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Kalyn

Personality Compatibility


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