Kalyn is a dynamic brand builder with experience at CPG giants like P&G, PepsiCo, and Ferrero, where she is the Senior Brand Manager for Butterfinger. A Penn State University graduate, she excels in go-to-market strategy, product innovation, and P&L management for iconic brands.
She is a passionate champion for Diversity, Equity, and Inclusion, dedicated to fostering positive and sustainable change through multicultural marketing initiatives. Her interests also include gaming culture, which she has successfully integrated into her professional brand strategies.
Kalyn led the first brand partnership for Baby Ruth in over 40 years, teaming up with the iconic New York Yankees.
Read the full overview →They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact. They respond well to confident salespeople.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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