Amita Date in

Amita Date

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Senior Category Manager | Insights & Analytics | Shopper Strategy at Ferrero
📍 Dublin, California, United States

Amita is a senior insights and category leader with over 15 years of experience in CPG and Healthcare. She specializes in transforming complex data into growth strategies, leveraging her expertise in BI ecosystems and shopper-led strategies. She holds an MBA from Ohio University.

Outside of her direct professional responsibilities, Amita shows a keen interest in modern business philosophy and the principles that drive success. She engages with the ideas of contemporary business thinkers, reflecting a thoughtful approach to career and market dynamics.

She holds a certification in "Building a Custom GPT", highlighting a proactive interest in applying generative AI.

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Experience
19 Years
Current Role
Senior Category Manager | Insights & Analytics | Shopper Strategy
Job Level
Middle
Location
Dublin, California, United States
Personality Overview

How Amita shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Amita cares about

Data Storytelling
Her profile emphasizes turning complex data into growth strategies through storytelling to influence cross-functional decision-making.
Shopper-Led Strategy
A core focus of her career, she has driven over $100M in innovation launches by shaping strategies based on shopper insights.
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Career

Work history

1-2024
Senior Category Manager | Insights & Analytics | Shopper Strategy
Ferrero
9-2019 - 1-2024
Market Intelligence Manager | Global Insights | Forecasting & Strategy
Ferrero
7-2013 - 9-2019
Business Insights Manager | CPG & Healthcare | Research & Analytics
Circana
4-2006 - 6-2013
Assistant Manager, Business Insights | Research & Storytelling
Circana
In the press

Media appearances

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Education
MBA
Ohio University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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