Amita Date

Go-getter
DISC Type : d

Senior Category Manager | Insights & Analytics | Shopper Strategy at Ferrero

Dublin, California, United States

Overview

Amita is a senior insights and category leader with over 15 years of experience in CPG and Healthcare. She specializes in transforming complex data into growth strategies, leveraging her expertise in BI ecosystems and shopper-led strategies. She holds an MBA from Ohio University.

Outside of her direct professional responsibilities, Amita shows a keen interest in modern business philosophy and the principles that drive success. She engages with the ideas of contemporary business thinkers, reflecting a thoughtful approach to career and market dynamics.

She holds a certification in "Building a Custom GPT", highlighting a proactive interest in applying generative AI.

Personality Overview

Fast-Paced

Self-Confident

Decisive

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Data Storytelling
Her profile emphasizes turning complex data into growth strategies through storytelling to influence cross-functional decision-making.
Shopper-Led Strategy
A core focus of her career, she has driven over $100M in innovation launches by shaping strategies based on shopper insights.
Category Growth
Throughout her roles at Ferrero and Circan, she has consistently focused on delivering measurable category growth and increasing market share.

Media Appearances

Amita has no verified media appearances

Work History

1-2024
Senior Category Manager | Insights & Analytics | Shopper Strategy at Ferrero
9-2019 - 1-2024
Market Intelligence Manager | Global Insights | Forecasting & Strategy at Ferrero
7-2013 - 9-2019
Business Insights Manager | CPG & Healthcare | Research & Analytics at Circana
4-2006 - 6-2013
Assistant Manager, Business Insights | Research & Storytelling at Circana

Education

MBA from Ohio University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Dublin, California, United States Job Level : Middle Designation : Senior Category Manager | Insights & Analytics | Shopper Strategy at Ferrero
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Insights For Selling To Amita

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amita is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Amita

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Amita move?

  • Their decision making speed is somewhere in the middle.
  • Can Amita take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Amita

Personality Compatibility


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