Kanika Kaul

Questioner
DISC Type : c

Marketing Analyst at Mass Bay Credit Union

Boston, Massachusetts, United States

Overview

Kanika has no verified overview

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Kanika has no verified topics they care about

Media Appearances

Kanika has no verified media appearances

Work History

3-2024
Marketing Analyst at Mass Bay Credit Union
3-2023 - 3-2024
Marketing Coordinator at Mass Bay Credit Union
9-2022 - 12-2022
Consumer Insights Associate at Merrimack Valley YMCA
6-2022 - 8-2022
Marketing Analytics Associate at The Capital Network
10-2021 - 1-2023
Market Research Associate at Suffolk University - Sawyer Business School

Education

MS in Marketing from Suffolk University - Sawyer Business School
Bachelor of Commerce - BCom from Delhi University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Boston, Massachusetts, United States Job Level : Middle Designation : Marketing Analyst at Mass Bay Credit Union
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Insights For Selling To Kanika

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kanika is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Kanika

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kanika move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Kanika take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Kanika

Personality Compatibility


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