Karen Blakeman in

Karen Blakeman

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Vice President, Marketing at Ivy Lane Corporation
📍 Lexington, Kentucky, United States

Karen Blakeman is the Vice President of Marketing at Ivy Lane Corporation, a major Valvoline franchisee. With over 18 years at Valvolines corporate headquarters in various director-level roles, she brings extensive expertise in brand strategy, franchising, and customer experience. She holds a Masters degree from Fordham University and is a Certified Franchise Executive (CFE).

Her career is distinguished by a unique transition from leading franchising and customer care on the corporate side to driving marketing strategy from within a franchisee organization, giving her a 360-degree view of the business.

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Experience
37 Years
Current Role
Vice President, Marketing
Job Level
Senior
Location
Lexington, Kentucky, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Karen cares about

Franchise Growth
As a Certified Franchise Executive who moved from a corporate franchising director to a VP at a franchisee, she is deeply invested in franchisee success and operations.
Customer Experience
Previously led customer care and insights for 1, 400+ service centers, managing teams of over 180 members to improve customer satisfaction and drive strategic decisions.
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Career

Work history

7-2025
Vice President, Marketing
Ivy Lane Corporation
8-2023 - 3-2025
Director of Franchising
Valvoline Inc.
1-2023 - 8-2023
Director, Customer Care and Insights
Valvoline Inc.
1-2021 - 1-2023
Director, Customer Experience
Valvoline Inc.
8-2019 - 12-2020
Director, Brand Marketing
Valvoline Inc.
In the press

Media appearances

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Education
1996 - 1998
30 credits toward Master's in Health Administration
University of Kentucky
1988 - 1990
MA
Fordham University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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