Karen Cirrito

Trailblazer
DISC Type : ID

Marketing Campaign Manager at Boston Dynamics

Greater Boston, United States

Overview

Karen Cirrito is a marketing campaign manager at Boston Dynamics, specializing in B2B demand generation, lead nurturing, and marketing automation. With experience at companies like Cognex and InterSystems, she focuses on buyers journey engagement. Colleagues describe her as a highly adaptable, creative, and talented marketing professional with a strong sense of ownership over her programs.

Karen earned a B. S. from Ithaca College and a Graduate Certificate from Brandeis University. She holds certifications in HubSpot Reporting and as a GURU Email Specialist.

Personality Overview

Charismatic

Values Relationships

Assertive

They are charming and can persuade others to support their decisions.  They are more likely to accept new and exciting technologies. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Robotics in Logistics
Her recent work and social posts focus on promoting Boston Dynamics' robots, like Stretch and humanoids, for warehouse automation and manufacturing solutions.
B2B Demand Generation
This is a core theme throughout her career, focusing on creating and executing targeted marketing programs to generate sales-quality leads across various industries.
Marketing Automation
She is an expert in marketing automation platforms, holding a certification as an Eloqua/Oracle Marketing Cloud B2B Master.

Media Appearances

Karen has no verified media appearances

Work History

10-2025
Marketing Campaign Manager at Boston Dynamics
3-2024 - 10-2025
Senior Global Demand Generation Manager at SensoPart
7-2022 - 2-2024
Marketing Programs Manager at InterSystems
8-2021 - 12-2021
Senior Global Logistics Marketing Manager at Cognex Corporation
7-2013 - 8-2021
Senior Marketing Programs Manager, Team Lead at Cognex Corporation

Education

B.S. from Ithaca College
Graduate Certificate from Brandeis University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Boston, United States Job Level : Middle Designation : Marketing Campaign Manager at Boston Dynamics
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Karen

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Karen take some risk or not?

  • If necessary, they will be ready to take risks.

You And Karen

Personality Compatibility


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