Karen Desai in

Karen Desai

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Senior Manager, Loyalty Strategy at Starbucks
📍 Seattle, Washington, United States

Karen Desai is a marketing and product strategy leader at Starbucks, focusing on loyalty strategy. An MBA graduate from Northwestern Kellogg, she has a robust background in digital innovation and customer experience. Before Starbucks, she co-founded a fashion startup and managed client portfolios at Pinterest. People who have worked with Karen describe her as bringing energy, ideas, and focus to her team.

Karen is passionate about creating connections and supporting underrepresented talent, serving as an angel investor for companies with South Asian female founders. She co-founded a fashion rental service, LUKH, to make South Asian culture more accessible. Her interests include writing, traveling, and exploring new restaurants.

Interesting fact: Her entrepreneurial journey was inspired by the challenges guests faced finding attire for her own traditional Indian wedding.

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Experience
11 Years
Current Role
Senior Manager, Loyalty Strategy
Job Level
Middle
Location
Seattle, Washington, United States
Personality Overview

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Priorities

Topics Karen cares about

Loyalty Programs
As Senior Manager of Loyalty Strategy at Starbucks, she is responsible for the strategic roadmap for the Starbucks Rewards program, which has over 30 million members.
Supporting Founders
She is an investor with Brown Girl Angels, a collective that invests in early-stage companies with at least one South Asian female founder.
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Career

Work history

8-2025
Senior Manager, Loyalty Strategy
Starbucks
1-2025 - 8-2025
Innovation Manager, Digital Experiences
Starbucks
12-2023 - 12-2024
Manager, Loyalty Marketing - Engagement & Retention
Starbucks
8-2022 - 12-2023
Strategy Manager, Digital Customer Experiences - Delivery
Starbucks
5-2025
Investor
Brown Girl Angels
In the press

Media appearances

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Education
2020 - 2022
Master of Business Administration
Northwestern University - Kellogg School of Management
BA
New York University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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