Karen F.

Critic
DISC Type : C

Executive Assistant & Project Coordinator to VP Sales & VP Customer Success (EMEA) at KnowBe4

Utrecht, Utrecht, Netherlands

Overview

Executive Assistant and Project Coordinator with over a decade of experience supporting C-level executives in sales, finance, and operations. She currently supports the VP of Sales and VP of Customer Success for EMEA at KnowBe4 and holds a degree in Journalism.

She is passionate about making complex topics accessible, a theme that connects her journalism background with her current work creating engaging cybersecurity content. Her interests include the work of large-scale international bodies like the United Nations and multinational healthcare companies.

She is actively involved in creating bite-sized cybersecurity awareness content for platforms like TikTok, Instagram, and YouTube Shorts.

Personality Overview

Critic

Objective Thinker

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Cybersecurity Awareness
Actively promotes making security awareness training engaging and accessible, highlighting her company's content on platforms like TikTok and YouTube Shorts.
Engaging Content
With a background in Journalism, she is focused on creating "binge-worthy" and entertaining security training content to make complex topics more digestible for users.
Global Collaboration
Her role supports international teams in the EMEA region, and she recently attended a global company summit focused on building a high-performing, connected culture.

Media Appearances

Karen has no verified media appearances

Work History

7-2025
Executive Assistant & Project Coordinator to VP Sales & VP Customer Success (EMEA) at KnowBe4
11-2023 - 6-2025
Executive Assistant - Global Executive Office at RGF Staffing
2-2022 - 11-2023
Executive Assistant to VP & GM, Joint Replacement, Europe at Stryker
7-2020 - 1-2022
Executive Assistant to the MT at Laudes Foundation
10-2018 - 6-2020
Executive Assistant to MS Franchise Lead Europe - Multiple Sclerosis at Sanofi Genzyme

Education

1998 - 2002
Journalism from Universidad Centroamericana José Simeón Cañas
1992 - 1997
High School Diploma from Colegio Externado de San Jose

More Information

Social Presence :

Prographics :

Exp : 6 Location : Utrecht, Utrecht, Netherlands Job Level : Leadership Designation : Executive Assistant & Project Coordinator to VP Sales & VP Customer Success (EMEA) at KnowBe4
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Karen

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Karen take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Karen

Personality Compatibility


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