Karen Høvring Key

Critic
DISC Type : C

Director, Global Finance at Mindgruve

San Diego, California, United States

Overview

Karen Høvring Key is the Director of Global Finance at Mindgruve, where she has been promoted through multiple roles over nearly five years. She guides the companys financial strategy and growth, including the recent merger with Macarta which expanded the firms services into retail media and performance marketing.

She holds dual Masters degrees from Copenhagen Business School in Denmark and San Diego State University in the United States.

Personality Overview

Negotiator

Critic

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They like to do things independently and don’t look for support from others. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Strategic Company Growth
She has been with Mindgruve through a significant growth period, culminating in a recent merger with Macarta to expand the company's global footprint and service offerings.
Global Financial Operations
Her promotion to Director of Global Finance aligns with the company's expansion, indicating she is responsible for managing the financial complexities of a multinational agency.
Finance Team Building
Actively shares hiring announcements for accounting and payroll positions, demonstrating a focus on developing her team's capabilities to support continued company growth.

Media Appearances

Karen has no verified media appearances

Work History

6-2025
Director, Global Finance at Mindgruve
7-2024 - 6-2025
Finance Manager at Mindgruve
10-2021 - 8-2024
Senior Accountant at Mindgruve
10-2021
Senior Accountant at Mindgruve Ventures
9-2020 - 11-2020
Accountant at ReverseVision

Education

2014 - 2016
Master’s Degree from Copenhagen Business School
2015 - 2015
Master’s Degree from San Diego State University

More Information

Social Presence :

Prographics :

Exp : 5 Location : San Diego, California, United States Job Level : Mid-senior Designation : Director, Global Finance at Mindgruve
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Karen

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Karen take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Karen

Personality Compatibility


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