Karen Hetherington MCIPR

Energizer
DISC Type : I

Head of Environment and Rural Communications, Defra Group at Defra

London, England, United Kingdom

Overview

Karen has no verified overview

Personality Overview

Full Of Energy

Relationship Oriented

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Karen has no verified topics they care about

Media Appearances

Karen has no verified media appearances

Work History

11-2018
Head of Environment and Rural Communications, Defra Group at Defra
4-2017 - 11-2018
Head of Group Environment Communications at Defra
12-2016 - 5-2017
Head of EU Exit Communications at Defra
11-2014 - 12-2016
National Communications Manager - Flood and Coastal Risk Communications at Environment Agency
3-2014 - 11-2014
HEAD OF MEDIA, ENVIRONMENT AGENCY at Environment Agency

Education

BA Hons English/History from University of Liverpool
Education details unavailable from Newman School, Carlisle

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Environment and Rural Communications, Defra Group at Defra
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Karen

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Karen take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Karen

Personality Compatibility


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