Karen Holmes

Initiator
DISC Type : Di

Director at OneMusic Australia

Lilyfield, New South Wales, Australia

Overview

Karen Holmes is a senior media executive with over 20 years of experience leading national sales teams at companies like Australian Traffic Network, Are Media, and News Corp. She specializes in driving significant revenue growth across multiple media platforms by creating cross-platform partnership opportunities and building high-performance teams from the ground up.

Deeply committed to social causes, Karen serves as a Board Member for the Lokahi Foundation, a non-profit that supports survivors of domestic violence. Her public posts show support for charitable work, celebrating brave women, and promoting initiatives like "Humanity in Business. "

She is actively involved in fundraising and applying for grants to support charitable organizations, successfully securing funds for various causes.

Personality Overview

Impact-Oriented

Friendly Challenger

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Media Sales Leadership
Her career is defined by leadership roles where she restructured and managed large national sales teams at major Australian media companies to deliver year-over-year revenue growth.
Building Sales Teams
Her profile consistently highlights her expertise in developing and mentoring high-performance teams, including restructuring national teams and establishing new state sales structures.
Supporting Women
Serves as a Board Member for the Lokahi Foundation, supporting domestic violence survivors, and publicly celebrates women like Brittany Higgins and Grace Tame.

Media Appearances

Karen has no verified media appearances

Work History

11-2025
Director at OneMusic Australia
1-2020
Board Member at Lokahi Foundation AUS
9-2025 - 11-2025
Consultant - Partnerships Manager at Forbes Australia
5-2024 - 6-2025
National Sales Director at Australian Traffic Network
12-2021 - 7-2024
Sales Director - NSW, VIC, SA, WA (formerly Bauer Media) at Are Media Pty Ltd

Education

High school certificate from Cumberland High School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Lilyfield, New South Wales, Australia Job Level : Mid-senior Designation : Director at OneMusic Australia
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Karen

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Karen take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Karen

Personality Compatibility


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