Karen Kariv

Inquirer
DISC Type : dc

Interim CMO (Chief Marketing Officer) at Museum of Science

Greater Boston, United States

Overview

Karen Kariv is a fractional CMO with over 25 years of experience in healthcare and life sciences corporate strategy. A Duke University graduate, she founded K Squared Consulting and SponsorMotion to help mission-driven companies grow. She also serves as a Faculty Lecturer at Boston Universitys Questrom School of Business, teaching communications and sales.

Outside of her consulting and teaching roles, Karen is a member of "In Women’s Health, " a community focused on improving the lives of women. She enjoys reading, great meals, and is admittedly always happy to strike up a conversation about a nearby dog.

She once commented on a rather unusual event: "Sperm racing at the Palladium …. You can’t make this up. 🤦‍♀️"

Personality Overview

ROI Conscious

Demanding

Judgemental

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

AI in Market Research
Maintains a keen interest in the practical applications and current limitations of AI and LLMs in the field of market research, a frequent topic in her recent discussions.
Go-to-Market Strategy
A core focus of her consulting work and professional headline, she specializes in GTM design for healthcare and life sciences companies at critical inflection points like pre-launch or rapid scaling.
Women's Health
An active member of "In Women’s Health, " a community of leaders dedicated to improving women's lives, reflecting a passion for this specific mission-driven sector.

Media Appearances

Karen has no verified media appearances

Work History

5-2025 - 10-2025
Interim CMO (Chief Marketing Officer) at Museum of Science
11-2023
Member at In Women's Health
9-2022
Faculty Lecturer at Questrom School of Business, Boston University
7-2021
Founder at SponsorMotion
6-2021
Founder & Principal at K Squared Consulting LLC

Education

8-1997 - 5-2001
B.S. from Duke University
2006 - 2007
MPA from University of South Carolina

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Boston, United States Job Level : Leadership Designation : Interim CMO (Chief Marketing Officer) at Museum of Science
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Karen

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • Their decision making speed is somewhere in the middle.
  • Can Karen take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Karen

Personality Compatibility


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