Karen Kariv in

Karen Kariv

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Interim CMO (Chief Marketing Officer) at Museum of Science
📍 Greater Boston, United States

Karen Kariv is a fractional CMO with over 25 years of experience in healthcare and life sciences corporate strategy. A Duke University graduate, she founded K Squared Consulting and SponsorMotion to help mission-driven companies grow. She also serves as a Faculty Lecturer at Boston Universitys Questrom School of Business, teaching communications and sales.

Outside of her consulting and teaching roles, Karen is a member of "In Women’s Health, " a community focused on improving the lives of women. She enjoys reading, great meals, and is admittedly always happy to strike up a conversation about a nearby dog.

She once commented on a rather unusual event: "Sperm racing at the Palladium …. You can’t make this up. 🤦‍♀️"

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Experience
24 Years
Current Role
Interim CMO (Chief Marketing Officer)
Job Level
Leadership
Location
Greater Boston, United States
Personality Overview

How Karen shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Karen cares about

AI in Market Research
Maintains a keen interest in the practical applications and current limitations of AI and LLMs in the field of market research, a frequent topic in her recent discussions.
Go-to-Market Strategy
A core focus of her consulting work and professional headline, she specializes in GTM design for healthcare and life sciences companies at critical inflection points like pre-launch or rapid scaling.
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Career

Work history

5-2025 - 10-2025
Interim CMO (Chief Marketing Officer)
Museum of Science
11-2023
Member
In Women's Health
9-2022
Faculty Lecturer
Questrom School of Business, Boston University
7-2021
Founder
SponsorMotion
6-2021
Founder & Principal
K Squared Consulting LLC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
8-1997 - 5-2001
B.S.
Duke University
2006 - 2007
MPA
University of South Carolina
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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