Karen Laudeman

Critic
DISC Type : C

Vice President, Capital Markets & Advisory Growth Strategist, Commercial Marketing at Citizens

New York, New York, United States

Overview

Karen is a B2B marketing leader with over 15 years of experience in financial services, holding senior roles at Citizens, J. P. Morgan, and Bank of America. She is an expert in developing go-to-market strategies and translating complex financial products into clear, compelling messages. She holds an MBA from Columbia Business School.

Outside of work, Karen is deeply committed to her community. She has a long history of involvement with the New York Junior League, a womens volunteer organization, where she has held leadership positions. She is also a passionate supporter of her undergraduate alma mater, Dickinson College, and actively engages with its alumni network.

Interesting fact: Karen was a member of the Dickinson College womens soccer team during her time there.

Personality Overview

Negotiator

Objective Thinker

Precise

They don’t appreciate bells and whistles unless backed by data.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

B2B Financial Marketing
Her entire career is focused on marketing for global financial brands like Citizens, J. P. Morgan, and Bank of America, specializing in investment banking and payments.
Women's Leadership
Expressed a desire to promote other women professionally and has extensive leadership experience within the New York Junior League, a women-focused volunteer organization.
Go-to-Market Strategy
A core skill mentioned in her profile, with experience leading go-to-market execution for major financial solutions at J. P. Morgan Payments.

Media Appearances

Karen has no verified media appearances

Work History

9-2025
Vice President, Capital Markets & Advisory Growth Strategist, Commercial Marketing at Citizens
4-2022 - 12-2024
Vice President, Product Marketing, Payments, Commercial & Investment Bank at JPMorganChase
12-2013 - 3-2022
Vice President, Marketing, Global Banking & Markets at Bank of America
8-2010 - 12-2013
Associate Director, Brand & Marketing, Wholesale Banking at Standard Chartered
6-2009 - 8-2010
Associate, Brand & Marketing, Wholesale Banking at Standard Chartered

Education

5-2017 - 5-2019
Master of Business Administration - MBA from Columbia Business School
9-2001 - 6-2005
Bachelor of Arts - BA from Dickinson College

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Capital Markets & Advisory Growth Strategist, Commercial Marketing at Citizens
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Karen

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Karen take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Karen

Personality Compatibility


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