Karen Rangel (She/Her)

Critic
DISC Type : C

Associate Director, Social Strategy at Digitas North America

Greater Chicago Area, United States

Overview

Karen has no verified overview

Personality Overview

Precise

Objective Thinker

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Karen has no verified topics they care about

Media Appearances

Karen has no verified media appearances

Work History

4-2024
Associate Director, Social Strategy at Digitas North America
6-2021 - 4-2024
Senior Social Strategy at Digitas North America
3-2020 - 6-2021
Sr. Strategist, Digital & Social at fluent360
2-2016 - 3-2020
Social Media Manager at Leo Burnett
3-2014 - 9-2015
Social Media Manager at Futurite

Education

Bachelor of Science in Communications specialized in Advertising. from Universidad Autónoma de Nuevo León

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Associate Director, Social Strategy at Digitas North America
URL has been copied!

Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Karen

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Karen take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Karen

Personality Compatibility


Other Digitas North America Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.