Karen Rotstein

Examiner
DISC Type : cs

Senior Account Director, Corporate Promotions at Talbot Promo

Canada

Overview

Karen Rotstein is a Senior Account Director with over 25 years of experience in the promotional industry, specializing in corporate branding and recognition programs at Talbot Promo. Her career began in community-focused roles at the YMCA and YWCA, where she honed her skills in event creation, new business development, and fundraising.

Personality Overview

Tough To Convince

Overcautious

Late Adopter

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Corporate Branding
Her entire career is focused on professionally blending company branding with expertly-sourced promotional products to make brands memorable.
Employee Recognition
She specializes in creating sales awards programs, onboarding packages, and suggests ideas for Employee Appreciation Day to motivate staff.
Community Fundraising
Has a long history of serving on organizing committees for major charities, including the Toronto Marathon, United Way, and Heart and Stroke fundraisers.

Media Appearances

Karen has no verified media appearances

Work History

1-2014
Senior Account Director, Corporate Promotions at Talbot Promo
1996 - 2013
Senior Promotional Consultant at Mulligan Marketing Group
1995 - 1996
Marketing Director at Ontario Amateur Synchronized Swimming Association
1994 - 1995
Marketing Coordinator, Special Events at Heart and Stroke Foundation of Ontario
1990 - 1993
Manager of Fitness, Health and Recreation Services at YWCA of Metropolitan Toronto

Education

Education details unavailable from York University
Education details unavailable from Ryerson University

More Information

Social Presence :

Prographics :

Exp : 36 Location : Canada Job Level : Senior Designation : Senior Account Director, Corporate Promotions at Talbot Promo
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Karen

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Karen take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Karen

Personality Compatibility


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