Karen Varela

Critic
DISC Type : C

Marketing Director at Hunter Industries

Tijuana, Baja California, Mexico

Overview

Karen has no verified overview

Personality Overview

Negotiator

Information Seeker

Precise

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Karen has no verified topics they care about

Media Appearances

Karen has no verified media appearances

Work History

1-2024
Marketing Director at Hunter Industries
9-2016 - 1-2020
Project Manager at Hunter Industries
1-2013 - 9-2016
Program Manager at NEO Technology Solutions (OnCore Manufacturing, LLC.)
2-2010 - 12-2012
Program Manager at Nypro, A Jabil Company
12-2007 - 2-2010
Quality Engineer at Nypro, A Jabil Company

Education

2003 - 2007
Industrial Engineer from Universidad Autónoma de Baja California

More Information

Social Presence :

Prographics :

Exp : 14 Location : Tijuana, Baja California, Mexico Job Level : Mid-senior Designation : Marketing Director at Hunter Industries
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Karen

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Karen take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Karen

Personality Compatibility


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