Karen Walker

Collaborator
DISC Type : si

Head of Demand Generation at Biffa

Greater London, England, United Kingdom

Overview

Karen has no verified overview

Personality Overview

Consensus Builder

Appreciative

Good Listener

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to opt for solutions that are proven in the market. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Karen has no verified topics they care about

Media Appearances

Karen has no verified media appearances

Work History

6-2022
Head of Demand Generation at Biffa
6-2021 - 6-2022
Acquisition Marketing Manager at Biffa
1-2021 - 6-2021
Business Consultant at Self-employed
9-2016 - 12-2020
Head of Acquisition at Charles Tyrwhitt
4-2015 - 9-2016
Head of Acquisition UK & Australia at Charles Tyrwhitt

Education

2000 - 2001
Diploma in Direct Marketing from The Institute of Direct and Digital Marketing (IDM)
1995 - 1999
Business BSc from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Demand Generation at Biffa
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • When asking them questions, sound relatable and informal
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Karen

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Karen take some risk or not?

  • They are unlikely to take many risks.

You And Karen

Personality Compatibility


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