Karen Whitney

Enthusiast
DISC Type : i

Marketing & Communications Director at Genesis AEC

Greater Philadelphia, United States

Overview

Karen Whitney is a dynamic Marketing Communications Director at Genesis AEC, specializing in the life sciences and AEC sectors. With a B. A. from Juniata College, she excels in balancing marketing strategy with hands-on execution to increase brand awareness and generate leads. Colleagues describe her as highly committed, hard-working, creative, and an outstanding, focused, and talented professional.

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Life Sciences Marketing
Leads all marketing and communications for an AEC firm that exclusively serves pharmaceutical, biotech, and medical device companies.
AEC Industry Marketing
Possesses extensive marketing leadership experience within architecture, engineering, and construction firms like Genesis AEC and Weston Solutions.
Corporate Storytelling
Focuses on creating targeted content and enhancing stakeholder reputations by communicating clear value propositions for complex programs.

Media Appearances

Genesis AEC Celebrates 25th Anniversary. Featured in PR.com

See Now

Work History

2-2021
Marketing & Communications Director at Genesis AEC
6-2015 - 2-2021
Director of Marketing and Communications at Apex Companies, LLC
3-2009 - 6-2015
Director of Marketing and Communications at Weston Solutions, Inc.
6-2006 - 3-2009
Marketing Lead, Life Sciences at Clarkston Consulting
5-2005 - 6-2006
Director of Marketing at The Newcomen Society

Education

B.A. from Juniata College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Philadelphia, United States Job Level : Mid-senior Designation : Marketing & Communications Director at Genesis AEC
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Karen

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Karen take some risk or not?

  • They can take some low-probability risks if needed.

You And Karen

Personality Compatibility


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