Karen Winterich

Inquirer
DISC Type : dc

Co Editor at Journal of Marketing Research

State College, Pennsylvania, United States

Overview

Karen has no verified overview

Personality Overview

Hard To Convince

Demanding

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Karen has no verified topics they care about

Media Appearances

Karen has no verified media appearances

Work History

7-2023
Co Editor at Journal of Marketing Research
7-2020
Gerald I. Susman Professor in Sustainability at Penn State University
7-2014 - 7-2018
Associate Professor Of Marketing at Penn State University
8-2007 - 5-2010
Assistant Professor of Marketing at Texas A&M University
5-2002 - 12-2003
Aftermarket Parts Consultant at Ingersoll Rand

Education

2003 - 2007
PhD from University of Pittsburgh Joseph M. Katz Graduate School of Business
1999 - 2003
BSBA from Shippensburg University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 14 Location : State College, Pennsylvania, United States Job Level : N/A Designation : Co Editor at Journal of Marketing Research
URL has been copied!

Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Karen

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Karen take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Karen

Personality Compatibility


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