Karim ElFiqi

Evaluator
DISC Type : Dcs

Senior Vice President and Chief Marketing Officer at PepsiCo

Dubai, United Arab Emirates

Overview

Karim has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Karim has no verified topics they care about

Media Appearances

Karim has no verified media appearances

Work History

3-2023
Senior Vice President and Chief Marketing Officer at PepsiCo
Commercial Vice President | Chief Marketing Officer – Middle East & Africa | Dubai, UAE at Procter & Gamble
Senior Commercial Director – Baby Care (India, Middle East & Africa) | Geneva, CH & Dubai, UAE at Procter & Gamble
Global Innovation Director – Global Developing Markets | Dubai, UAE at Procter & Gamble

Education

1997 - 2002
Bachelor of Engineering - BE from The American University in Cairo
1984 - 1997
Education details unavailable from Collège De La Salle

More Information

Social Presence :

Prographics :

Exp : 3 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : Senior Vice President and Chief Marketing Officer at PepsiCo
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Insights For Selling To Karim

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karim is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Karim

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Karim move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Karim take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Karim

Personality Compatibility


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