Barbara Asin

Critic
DISC Type : C

Chief Marketing and Digital Officer at McDonald's

Miami, Florida, United States

Overview

Barbara has no verified overview

Personality Overview

ROI Driven

Precise

Information Seeker

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Barbara has no verified topics they care about

Media Appearances

Barbara has no verified media appearances

Work History

6-2024
Chief Marketing and Digital Officer at McDonald's
9-2022 - 5-2024
Director, Head of Brand and Innovation, LAC at Burger King
3-2016 - 8-2022
Marketing HEAD Americas Region at JTI (Japan Tobacco International)
9-2012 - 2-2016
Global Marketing LEAD at JTI (Japan Tobacco International)
1-2011 - 9-2012
Global Senior Brand Manager Design, Febreze Ambipur at Procter & Gamble

Education

2016 - 2016
Executive Education from MIT Sloan School of Management
2014 - 2014
Executive Education from London Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Miami, Florida, United States Job Level : Leadership Designation : Chief Marketing and Digital Officer at McDonald's
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Barbara

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Barbara take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Barbara

Personality Compatibility


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