Anthony Philips

Energizer
DISC Type : I

Chief Executive Officer at arken.legal

United Kingdom

Overview

Anthony Philips is the CEO of Arken Legal, described by colleagues as a "smart, " "incisive, " and "strong leader. " He leverages his background as a solicitor and extensive experience in technology, SaaS, and digital transformation from leadership roles at major companies like Microsoft and Meta to drive innovation in legal tech.

Outside of his executive role, Anthony has an interest in music, particularly the band Genesis, and enjoys exploring how technology and creativity intersect. He demonstrates a hands-on passion for innovation, even building his own applications as a non-coder.

He once vibe-coded a functional Will drafting tool in just 20 minutes using only three prompts.

Personality Overview

Relationship Oriented

Imaginative

Believer

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Legal Tech Innovation
As CEO of Arken Legal, he focuses on making estate planning simpler and more accessible through technology, viewing the sector as ready for transformation.
Modernizing Wills
He is a vocal advocate for the modernization of wills law, believing technology should be an enabler for both traditional and electronic wills to coexist seamlessly.
AI in Law
He is actively exploring how AI can responsibly support legal professionals by reducing admin and improving accuracy, viewing it as a helpful assistant rather than a threat.

Media Appearances

Dave Newick Departs, Anthony Philips Appointed as CEO - Arken. Featured in Arken.legal (Insights)

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Work History

5-2025
Chief Executive Officer at arken.legal
4-2022 - 4-2024
Accounts General Manager, Global Accounts and Germany (CW) at Meta
1-2016 - 11-2021
General Manager Business Development at SkyKick
1-2015 - 12-2015
Director, Commercial and Business Development at The Blair Partnership and Pottermore
1-2013 - 12-2014
Senior Director, Media Strategy AMP (Applications, Media and Publishing) Division at Microsoft

Education

1994 - 1996
Bachelor of Laws (LLB) from UNSW
1993 - 1993
Master of Arts (MA) from University of Sydney

More Information

Social Presence :

Prographics :

Exp : 28 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at arken.legal
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Insights For Selling To Anthony

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anthony is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Anthony

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Anthony move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Anthony take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Anthony

Personality Compatibility


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