Karin Hofman

Critic
DISC Type : C

Director Digital & IT at NS

Arnhem-Nijmegen Region, Netherlands

Overview

Karin has no verified overview

Personality Overview

Information Seeker

Objective Thinker

Precise

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Topics They Care About

Karin has no verified topics they care about

Media Appearances

Karin has no verified media appearances

Work History

9-2022
Director Digital & IT at NS
6-2021
Supervisory Board Member and Chairman of the Memberscouncil at Rabobank
7-2021
Member at SER Topvrouwen
2-2020 - 9-2022
Senior IT Manager | Head of IT Chapters at Alliander
9-2018 - 2-2020
IT Manager Platform Services at Alliander

Education

2014 - 2016
MSc from Antwerp Management School
1997 - 2000
MA from Tilburg University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Arnhem-Nijmegen Region, Netherlands Job Level : Mid-senior Designation : Director Digital & IT at NS
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Insights For Selling To Karin

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karin is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Karin

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Karin move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Karin take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Karin

Personality Compatibility


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