Karina Hartmann is a CRM and marketing leader with extensive experience from major corporations like Specsavers and Ikano Bank. She now applies her commercial mindset and expertise in customer journey optimization to the non-profit sector, leading private fundraising efforts at SMILfonden.
Driven by a shift in personal priorities, Karina is passionate about making a tangible difference. Her recent move to a foundation supporting chronically ill children reflects her desire to align her professional skills with a meaningful cause. She also co-owns and helps manage a family B2B business.
Unique fact: Karina transitioned from leading a Northern Europe CRM team at a global retailer to driving fundraising for a childrens charity.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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