Karina Hartmann in

Karina Hartmann

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Ansvarlig for CRM og støtte fra private at SMILfonden
📍 Copenhagen, Capital Region of Denmark, Denmark

Karina Hartmann is a CRM and marketing leader with extensive experience from major corporations like Specsavers and Ikano Bank. She now applies her commercial mindset and expertise in customer journey optimization to the non-profit sector, leading private fundraising efforts at SMILfonden.

Driven by a shift in personal priorities, Karina is passionate about making a tangible difference. Her recent move to a foundation supporting chronically ill children reflects her desire to align her professional skills with a meaningful cause. She also co-owns and helps manage a family B2B business.

Unique fact: Karina transitioned from leading a Northern Europe CRM team at a global retailer to driving fundraising for a childrens charity.

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Current Role
Ansvarlig for CRM og støtte fra private
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Priorities

Topics Karina cares about

Non-profit Fundraising
Her current role at SMILfonden focuses on securing donations from private individuals to support seriously ill children and their families.
CRM Strategy
Has a long career in CRM, including managing migrations to Adobe Campaign, developing loyalty programs, and leading multi-channel campaigns for major brands like Specsavers.
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Career

Work history

6-2025
Ansvarlig for CRM og støtte fra private
SMILfonden
6-2022 - 5-2025
CRM Team Lead, Nothern Europe
Specsavers
1-2020
Co-owner of family-owned B2B business
Nicobelli ApS VVS
8-2017 - 6-2022
CRM Manager, Northern Europe
Specsavers
10-2012 - 7-2017
CRM & Loyalty Manager
Ikano Bank
In the press

Media appearances

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Education
2002 - 2005
120 ECTS point
Lyngby Uddannelsescenter
2012 - 2012
10 ECTS point
KEA
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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