Karina Marott

Judge
DISC Type : Dc

Marketing Strategy Consultant & Advisor at Karina Marott Consult

Roskilde, Region Zealand, Denmark

Overview

Karina Marott is a marketing executive with 20 years of experience in the FMCG and retail sectors, holding leadership roles at ALDI, Unilever, and Orkla. A graduate of Copenhagen Business School, she specializes in transforming brand strategy into commercial success. Colleagues describe her as dedicated, enthusiastic, and courageous in her approach.

Following her corporate career, Karina embarked on a journey around the world, hiking and exploring vibrant cultures. She is a passionate supporter of startups and female entrepreneurs, particularly those in niche markets like wine. Her interests include brand storytelling and leveraging data to enhance customer experience.

Unique fact: She recently returned from an extensive trip traveling around the world.

Personality Overview

Objective Thinker

Features Driven

Generally Skeptic

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

Retail Transformation
As CMO at ALDI, she led a major brand transformation to modernize the company's image and capture a larger market share in Denmark.
FMCG Brand Strategy
Her career is built on driving growth for major FMCG brands like Haribo and Orkla Foods by revitalizing brand positioning and product portfolios.
Customer Journey
She emphasizes the importance of customer insights and engagement, which is reflected in her professional focus and social media endorsements.

Media Appearances

Karina has no verified media appearances

Work History

11-2024
Marketing Strategy Consultant & Advisor at Karina Marott Consult
10-2019 - 12-2023
CMO / Marketing & Communication Director at ALDI Danmark
2-2017 - 9-2019
Nordic Head of Marketing at Haribo Danmark
8-2014 - 9-2016
CMO / Marketing Director Retail & Foodservice at O. Kavli A/S
4-2013 - 7-2014
Marketingchef DK Retail & Export at Orkla Foods Danmark A/S

Education

2002 - 2004
Cand.merc from Copenhagen Business School
1990 - 1993
Bachelor of Business Administration - BBA from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Roskilde, Region Zealand, Denmark Job Level : N/A Designation : Marketing Strategy Consultant & Advisor at Karina Marott Consult
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Insights For Selling To Karina

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Karina

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Karina move?

  • If convinced, they can reach decisions quite fast.
  • Can Karina take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Karina

Personality Compatibility


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