Karine Trinquetel

Inquirer
DISC Type : cd

Global Head of Offer, Kantar Sustainable Transformation Practice at Kantar

London Area, United Kingdom

Overview

Karine leads Kantars global Sustainable Transformation solutions, using 15+ years of research expertise to build planet-positive growth strategies for brands. She holds a Masters in Business Management. Colleagues describe her as knowledgeable, proactive, and strongly committed.

Outside of her professional focus on sustainability, Karine values personal wellbeing, taking time to disconnect and focus on her mental and physical health. She previously took a career break for full-time parenting, demonstrating a strong commitment to her family.

Interesting fact: Karine is a Global Winner of the Kantar Spark Awards 2025 for her work on the BrandSustainability solution.

Personality Overview

Judgemental

ROI Conscious

Demanding

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Sustainable Growth
A core focus of her current role and recent thought leadership, she helps brands understand how to make sustainable growth happen.
Consumer Insights
With a deep background in research, she specializes in translating people insights into actionable strategies for brands at the intersection of consumerism and sustainability.
Brand Strategy
Her work involves developing strategic solutions that integrate sustainability with brand equity to help companies act with confidence and success.

Media Appearances

Sustainable Futures podcast - Kantar. Featured in Kantar

See Now

Kantar expands sustainability portfolio to help brands lead on climate action. Featured in Kantar Press Center

See Now

Webinar: Sustainability, from ambition into brand action. Featured in Kantar – Inspiration/Sustainability

See Now

Work History

8-2022
Global Head of Offer, Kantar Sustainable Transformation Practice at Kantar
4-2022 - 9-2022
Global Innovation Senior Director & Global Sustainability Leader at Kantar
3-2021 - 3-2022
Full-time parenting at Career Break
1-2019 - 5-2022
Global Innovation Director & Strategy Lead for the Sustainable Transformation Practice at Kantar at Kantar
5-2016 - 1-2019
Practice Area Lead - Innovation & Strategy at Kantar TNS UK

Education

2006 - 2009
Master's Degree in Business Management from Toulouse University - Graduate school of management (France)
2004 - 2006
Two-Year University Degree from Université Jean Monnet Saint-Etienne

More Information

Social Presence :

Prographics :

Exp : 16 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Global Head of Offer, Kantar Sustainable Transformation Practice at Kantar
URL has been copied!

Insights For Selling To Karine

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karine is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Karine

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Karine move?

  • Their decision making speed is somewhere in the middle.
  • Can Karine take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Karine

Personality Compatibility


Other Kantar Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.