Karishma Kewalramani

Enigma
DISC Type : cid

Founder at FAE BEAUTY

Mumbai, Maharashtra, India

Overview

Karishma Kewalramani is the founder of FAE Beauty, a brand dedicated to creating inclusive, vegan, and cruelty-free products for Indian skin tones. A graduate of UC Berkeleys Haas School of Business, she left her management consulting role at A. T. Kearney in San Francisco to address the representation gap in Indias beauty market.

Outside of building her company, Karishma is passionate about makeups power to build confidence, a discovery from her own childhood. She enjoys exploring coffee shops in Bandra and spending time with her dog. Her personal motto, which is also FAEs, is "Main apni favourite hoon" ("I am my own favorite").

She successfully pitched her brand FAE Beauty on Shark Tank India, securing a deal of ₹1 crore.

Personality Overview

Friendly Yet Blunt

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Inclusive Beauty
Founded FAE (Free And Equal) Beauty to address the lack of makeup representation for diverse Indian skin tones, with a strict "no-photoshop" policy to promote authentic beauty standards.
Entrepreneurial Resilience
Pitched her business on Shark Tank India after navigating significant financial losses for years, ultimately turning the company profitable and securing a major investment deal.
Ethical Consumerism
Her brand, FAE Beauty, is committed to being vegan and cruelty-free, catering to a growing market that prioritizes ethically produced and environmentally-conscious products.

Media Appearances

Meet Karishma Kewalramani, Founder of FAE Beauty. Featured in CEO VINE

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The Startup Journey of Karishma Kewalramani: Building FAE Beauty from Personal Experience. Featured in Unscriped Vani

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FAE Beauty owner Karishma Kewalramani talks about her Shark .... Featured in YouTube

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Work History

8-2018
Founder at FAE BEAUTY
8-2016 - 8-2017
Business Analyst at A.T. Kearney
1-2016 - 5-2016
VP of External Affairs at Net Impact Berkeley
6-2015 - 5-2016
Statistical Analyst at UC Berkeley
1-2015 - 5-2015
Project Manager at Net Impact Berkeley

Education

2012 - 2016
Bachelor's degree from University of California, Berkeley, Haas School of Business
2010 - 2012
International Baccalaureate from The International School, Bangalore

More Information

Social Presence :

Prographics :

Exp : 9 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Founder at FAE BEAUTY
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Insights For Selling To Karishma

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karishma is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Karishma

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Karishma move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Karishma take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Karishma

Personality Compatibility


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