Karl Ellis

Observer
DISC Type : ic

Senior Director Media at FanDuel

Ireland

Overview

Karl Ellis serves as the Senior Director of Media at FanDuel, leading with extensive expertise from his previous media-focused roles at Paddy Power Betfair and tombol. A graduate of Dublin Business School, he has a significant background in marketing and media within the online gaming and betting sector.

Beyond his professional focus, Karl shows an interest in the broader gaming world, including major brands like PlayStation. He is also passionate about building his team, frequently sharing career opportunities and encouraging talented individuals to connect and apply for open roles.

He recently relocated internationally to New York to take on his current leadership position at FanDuel.

Personality Overview

Curious

Value Driven

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Media Leadership
His career progression includes multiple leadership positions such as Head of Media and his current role as Senior Director of Media at FanDuel.
Team Growth
Frequently posts about new roles and the growth of his team, encouraging skilled people to apply and join the company.
Gaming & Betting
Has built a career in the online gaming and betting industry with companies like FanDuel and Paddy Power Betfair.

Media Appearances

Karl has no verified media appearances

Work History

3-2024
Senior Director Media at FanDuel
1-2023 - 3-2024
Media Planning Director at FanDuel
10-2022 - 12-2022
Head of Marketing Projects at tombola
10-2020 - 12-2022
Head Of Media at Paddy Power Betfair
5-2019 - 9-2020
Head of Online Media (Paddy Power) at Paddy Power Betfair

Education

2005 - 2009
Bachelor's degree from Dublin Business School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Ireland Job Level : Senior Designation : Senior Director Media at FanDuel
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Insights For Selling To Karl

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karl is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Karl

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Karl move?

  • They like to analyze well and then make their decisions.
  • Can Karl take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Karl

Personality Compatibility


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