Karl Waktare

Questioner
DISC Type : c

Vice President at William Evans Gun and Rifle Makers

Meonstoke, England, United Kingdom

Overview

Karl is a highly experienced director in the shooting sports industry, currently serving as Vice President at William Evans Gun and Rifle Makers. He spent nearly three decades at GMK Ltd, the UKs leading distributor, where he was Managing Director and grew annual turnover to over £31 million. He earned a BSc Hons from The University of Manchester.

An avid outdoorsman, Karl is passionate about all forms of shooting, from competitive clay shooting to driven game. This lifelong interest is complemented by his support for conservation organizations like Ducks Unlimited. Outside of shooting, he enjoys the competitive challenges of cycling and tennis.

He became Managing Director of GMK Ltd, a major UK distributor founded by his father, at the age of 31.

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Shooting Sports Industry
Has dedicated his entire career to the sector, leading major UK distribution and manufacturing companies like GMK Ltd and William Evans.
Business Growth
As Managing Director of GMK, he was instrumental in growing the company's turnover from £1. 8m in 1980 to over £31m by 2017.
Brand Distribution
Managed the UK distribution for market-leading brands including Beretta, Sako, Tikka, and Benelli for over two decades at GMK.

Media Appearances

Karl has no verified media appearances

Work History

7-2025
Vice President at William Evans Gun and Rifle Makers
11-2023
Director at True Target
4-2002 - 12-2016
Managing Director at LLC Ltd
1-1998 - 1-2024
Managing Director at GMK Ltd
10-1994 - 1998
Marketing Director at GMK Ltd

Education

1985 - 1988
BSc Hons from The University of Manchester
1983 - 1985
A Levels from Barton Peverill Collge

More Information

Social Presence :

Prographics :

Exp : 25 Location : Meonstoke, England, United Kingdom Job Level : Senior Designation : Vice President at William Evans Gun and Rifle Makers
URL has been copied!

Insights For Selling To Karl

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karl is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Karl

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karl move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Karl take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Karl

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.