Kartik Soni

Critic
DISC Type : C

Area Sales Manager Retail at Kerakoll Group

Dubai, United Arab Emirates

Overview

Kartik Soni is a dynamic Sales Manager at Kerakoll UAE, specializing in eco-friendly building solutions for the construction and real estate sectors. With a background including roles at Pidilite and an MBA from Guru Jambheshwar University, he has a proven record in client development and driving business growth.

He has a philosophical approach to communication and leadership, emphasizing kindness, truth, and necessity in his interactions. Kartik shows a keen appreciation for luxury, innovation, and world-class design within his industry, actively celebrating the successes of partners and peers in the field.

Unique fact: Kartik combines his corporate sales expertise with a strong digital presence, leveraging influence marketing to connect with a global audience.

Personality Overview

Critic

Objective Thinker

Precise

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Sustainable Building
Drives the adoption of eco-friendly, innovative building materials that blend high performance with sustainability and design in his role at Kerakoll.
Sales Leadership
Focuses on redefining sales KPIs to be people-centric, emphasizing inspiring and informing his team as a core leadership principle.
Value-Based Selling
Advocates for a professional sales approach that focuses on demonstrating value rather than immediately resorting to price discounts to overcome objections.

Media Appearances

Kartik has no verified media appearances

Work History

3-2025
Area Sales Manager Retail at Kerakoll Group
3-2021 - 3-2025
Assistant Sales Manager (Waterproofing Division) at Pidilite Puma MEA
8-2018 - 2-2021
Cluster Marketing Development Incharge at Pidilite Industries Limited
5-2016 - 7-2018
Territory sales In-charge at Pidilite Industries Limited
3-2015 - 3-2016
Sales Representative at Godrej Consumer Products Limited

Education

2014 - 2016
Master of Business Administration - MBA from Guru Jambheshwar University
2011 - 2014
Bachelor of Commerce - BCom from Dn college Hissar

More Information

Social Presence :

Prographics :

Exp : 11 Location : Dubai, United Arab Emirates Job Level : Middle Designation : Area Sales Manager Retail at Kerakoll Group
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Insights For Selling To Kartik

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kartik is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Kartik

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Kartik move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Kartik take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Kartik

Personality Compatibility


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