Katherina Martin Abello

Doer
DISC Type : ds

Head of Marketing Europe at Philips

Netherlands

Overview

Katherina Martin Abello is the Head of Marketing for Europe & Benelux at Philips Health Systems, bringing over 25 years of experience. She combines strategic insight with a results-driven approach to marketing and business innovation. Her background includes an executive course at MIT and a BA from Universidad Metropolitana.

Born and raised in Venezuela by Spanish parents, Katherina is deeply connected to her heritage. She is committed to making a positive impact on people and the planet. Colleagues describe her as a caring, devoted leader, a strong communicator, and a curious, creative thinker with strong execution power.

She is a published author on e-health and mental wellbeing and serves on the supervisory board of the Netherlands Patients Federation, showcasing her commitment to digital care.

Personality Overview

Fast-paced

Risk-Accepting

Strategic Planner

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Health Innovation
Her role at Philips Health Systems and social media posts focus on innovations that give healthcare professionals more time to focus on patient care.
Digital Health
She has published multiple works on e-health and was specifically praised for her expertise in digital care and eHealth during her time on a supervisory board.
People Leadership
Describes herself as a "devoted people leader" and is consistently recognized by colleagues for being a caring and inspiring leader who helps her teams achieve excellence.

Media Appearances

Katherina has no verified media appearances

Work History

5-2025
Head of Marketing Europe at Philips
11-2023
Head of Marketing Benelux at Philips
7-2023 - 6-2025
Global Head of Marketing Excellence CoE at Philips
2-2023
Member of the Investment Commission NOM (Investment and Development Agency) at NV NOM
1-2016 - 12-2023
Lid Raad van Toezicht - Member of the Supervisory Board at Patiëntenfederatie Nederland

Education

2020 - 2020
Executive Course ~ Digital Business Strategy: harnessing our digital future from MIT Sloan School of Management
1994 - 1999
BA from Universidad Metropolitana (VE)

More Information

Social Presence :

Prographics :

Exp : 11 Location : Netherlands Job Level : Mid-senior Designation : Head of Marketing Europe at Philips
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Insights For Selling To Katherina

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherina is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Katherina

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Katherina move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Katherina take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Katherina

Personality Compatibility


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