Ibrahim Elawadi in

Ibrahim Elawadi

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Global Director, Marketing Analytics for Health Systems at Philips
📍 Hoofddorp, North Holland, Netherlands

Ibrahim Elawadi is the Global Director of Marketing Analytics at Philips Health Systems, where he focuses on transforming digital marketing data into actionable insights. A data advocate and frequent public speaker with over two decades of experience, he holds Project Management Professional (PMP) and Professional Scrum Master certifications.

Outside of his data-centric career, Ibrahim is deeply passionate about astronomy and astrophotography, a hobby that led him to pursue a second bachelors degree in the subject. He is an award-winning photographer and also writes about creativity, the books hes reading, and data on his personal blog.

After a ten-year journey driven by childhood fascination, he recently completed his second bachelors degree in Astronomy.

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Experience
6 Years
Current Role
Global Director, Marketing Analytics for Health Systems
Job Level
Mid-senior
Location
Hoofddorp, North Holland, Netherlands
Personality Overview

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Priorities

Topics Ibrahim cares about

Marketing Analytics
As a Global Director at Philips, he leads this function, focusing on using data to understand digital channel performance, engagement, and lead generation.
AI in Analytics
He frequently speaks about how AI is rewriting the rules of analytics and the indispensable role of human curiosity and context in a world of automated answers.
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Career

Work history

9-2023
Global Director, Marketing Analytics for Health Systems
Philips
7-2022 - 8-2023
Global Director, Digital Analytics for Personal Health
Philips
11-2021
Co-Founder
Trakify.ai
5-2018 - 6-2022
Senior Insights Manager
Greenpeace International
12-2021 - 3-2022
Mentor
TechLabs Amsterdam
In the press

Media appearances

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Education
MSc Marketing
University of Leicester
Bachelor of Science (BSc)
University of Lancashire
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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