Ibrahim Elawadi

Critic
DISC Type : C

Global Director, Marketing Analytics for Health Systems at Philips

Hoofddorp, North Holland, Netherlands

Overview

Ibrahim Elawadi is the Global Director of Marketing Analytics at Philips Health Systems, where he focuses on transforming digital marketing data into actionable insights. A data advocate and frequent public speaker with over two decades of experience, he holds Project Management Professional (PMP) and Professional Scrum Master certifications.

Outside of his data-centric career, Ibrahim is deeply passionate about astronomy and astrophotography, a hobby that led him to pursue a second bachelors degree in the subject. He is an award-winning photographer and also writes about creativity, the books hes reading, and data on his personal blog.

After a ten-year journey driven by childhood fascination, he recently completed his second bachelors degree in Astronomy.

Personality Overview

ROI Driven

Precise

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Marketing Analytics
As a Global Director at Philips, he leads this function, focusing on using data to understand digital channel performance, engagement, and lead generation.
AI in Analytics
He frequently speaks about how AI is rewriting the rules of analytics and the indispensable role of human curiosity and context in a world of automated answers.
Data Storytelling
A key theme in his public speaking is the art of asking the right questions to transform complex data into clear, actionable business insights.

Media Appearances

Ibrahim has no verified media appearances

Work History

9-2023
Global Director, Marketing Analytics for Health Systems at Philips
7-2022 - 8-2023
Global Director, Digital Analytics for Personal Health at Philips
11-2021
Co-Founder at Trakify.ai
5-2018 - 6-2022
Senior Insights Manager at Greenpeace International
12-2021 - 3-2022
Mentor at TechLabs Amsterdam

Education

MSc Marketing from University of Leicester
Bachelor of Science (BSc) from University of Lancashire

More Information

Social Presence :

Prographics :

Exp : 6 Location : Hoofddorp, North Holland, Netherlands Job Level : Mid-senior Designation : Global Director, Marketing Analytics for Health Systems at Philips
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Insights For Selling To Ibrahim

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ibrahim is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ibrahim

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ibrahim move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ibrahim take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ibrahim

Personality Compatibility


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