Karyn Serratine

Judge
DISC Type : Dc

Commercial Project Leader at De'Longhi Group

Italy

Overview

Karyn leads commercial projects at DeLonghi Group, focusing on implementing pragmatic AI solutions to improve decision-making. Her career spans sales leadership in Brazil to product management in China, giving her a unique global perspective. Colleagues describe her as a committed, high-impact leader focused on results and team development.

Originally from Brazil, Karyn has lived in China for nearly five years and is now based in Italy. This international experience has made her highly adaptable and culturally competent, with language skills in Portuguese, English, Spanish, Mandarin, and Italian. She is passionate about building things that last, from products to relationships.

She founded an internal AI Club at DeLonghi that grew to 300 employees across 20 countries in just six months.

Personality Overview

Objective Thinker

Generally Skeptic

Features Driven

They put a lot of effort into ensuring personal success.  They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

AI in Decision-Making
Her current role and headline focus on using AI to support commercial decisions, surface risks, and manage stakeholder expectations in complex business environments.
Agentic AI Workflows
She actively engages with technical articles on topics like Agentic SQL generation, questioning how to apply these advanced concepts using modern tools like Agent Builder.
Global Product Management
Her experience as a Product Manager at DiDi involved localizing products for markets in Latin America and Japan, demonstrating expertise in international product development.

Media Appearances

Karyn has no verified media appearances

Work History

1-2025
Commercial Project Leader at De'Longhi Group
1-2025 - 5-2025
MSc / Graduate Internship (mandatory placement) at De'Longhi Group
6-2023 - 6-2024
Co-founder & Product Manager at B2B AI Startup
6-2022 - 5-2023
Relocation at Career Break
12-2019 - 5-2022
Product Manager at DiDi

Education

9-2023 - 9-2025
Master's degree from Università Ca'​ Foscari Venezia
2007 - 2012
Bacharel from Universidade do Estado de Santa Catarina

More Information

Social Presence :

Prographics :

Exp : 10 Location : Italy Job Level : N/A Designation : Commercial Project Leader at De'Longhi Group
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Insights For Selling To Karyn

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karyn is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Karyn

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Karyn move?

  • If convinced, they can reach decisions quite fast.
  • Can Karyn take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Karyn

Personality Compatibility


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