Kasper Garnell in

Kasper Garnell

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Partner at JOE & THE JUICE
📍 London, England, United Kingdom

Kasper Garnell is a Partner and global brand leader at JOE & THE JUICE, where he spearheads the companys international expansion and marketing strategy. A graduate of the Copenhagen Business School, he focuses on transforming the brand into a global lifestyle entity through high-profile collaborations and a unique in-store customer experience.

Kasper was instrumental in a partnership with Bentley Motors to engineer a bespoke, one-of-a-kind luxury vehicle equipped with a full mobile coffee bar.

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Current Role
Partner
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kasper cares about

Lifestyle Branding
Explicitly stated his goal is to transition JOE & THE JUICE from a beverage chain into a broader lifestyle brand that fosters a community.
High-Profile Partnerships
Has recently led major collaborations with global icons like NBA star Kevin Durant, Paris Hilton, and luxury car manufacturer Bentley to elevate brand visibility.
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Career

Work history

Partner
JOE & THE JUICE
In the press

Media appearances

How Joe & The Juice is positioning itself as a 'lifestyle' brand. Featured in Modern Retail
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Education
Master of Science (MS)
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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