Kasper Kjempff

Critic
DISC Type : C

Marketing Director at Red Bull

Copenhagen, Capital Region of Denmark, Denmark

Overview

Kasper Kjempff is the Marketing Director at Red Bull, where he leverages over 15 years of experience to lead five high-performing marketing teams. He focuses on driving commercial growth and strengthening brand presence through innovative strategies. He holds an MSc from Copenhagen Business School and is PRINCE2 certified.

Based on his professional activities, Kasper is passionate about the Danish sports world, including major events and top-tier athletes. He also shows a keen interest in the rapidly growing fields of gaming and esports, actively seeking marketing talent that can connect brand strategy with this community.

During a previous role, he managed brands with marketing budgets exceeding 70 million DKK.

Personality Overview

Precise

Objective Thinker

Information Seeker

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Brand Growth Strategy
His career is defined by developing and implementing commercial strategies that strengthen brand position and drive growth for major consumer brands like Red Bull.
Digital Innovation
He has a background as a Digital Manager, where he developed digital strategies, led innovation projects, and built successful programmatic advertising setups from the ground up.
Empowering Teams
A core part of his leadership philosophy is fostering an environment where people and ideas can thrive, enabling his teams to deliver impactful marketing initiatives.

Media Appearances

Kasper has no verified media appearances

Work History

1-2024
Marketing Director at Red Bull
9-2016 - 1-2024
Marketing Manager at Red Bull
10-2015 - 9-2016
Digital Manager at Red Bull
9-2012 - 11-2014
Digital Manager at Danske Spil A/S
6-2012 - 9-2012
Produktchef Lotto, OnsdagsLotto, Joker, Eurojackpot & Keno at Danske Spil A/S

Education

2000 - 2007
MSc from Copenhagen Business School
1998 - 2000
HHx from Niels Brock

More Information

Social Presence :

Prographics :

Exp : 22 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Marketing Director at Red Bull
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Insights For Selling To Kasper

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kasper is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Kasper

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Kasper move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Kasper take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Kasper

Personality Compatibility


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