Kat Goldin

Energizer
DISC Type : I

External Independent Director at Upper Ballaird Farm Co-Op

Port Of Menteith, Scotland, United Kingdom

Overview

Kat Goldin is a values-focused Co-Founder of Goat Rodeo Goods, leveraging 15 years as a food and farming writer, photographer, and publisher. A graduate of the University of Strathclyde, she is dedicated to creating sustainable food systems. Her company’s products were recently named a UK fridge essential by The Telegraph.

Kat is passionate about empowering people with traditional skills like making, cooking, and preserving food. For over a decade, she ran Gartur Stitch Farm, an educational smallholding focused on reconnecting people with their foods origins. She grew up on a hunting estate in Iowa, which shaped her love for local food.

Interesting fact: Her company, Goat Rodeo Goods, won the prestigious Scottish EDGE award for its rapid growth and innovative approach to condiments.

Personality Overview

Informal

Enthusiastic

Believer

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Sustainable Food Systems
Her career is dedicated to creating engaging, sustainable, and regenerative food systems, from her work at Gartur Stitch Farm to her current ventures, Fodder + Farm and Goat Rodeo Goods.
Scaling a Business
She has been focused on stress-testing Goat Rodeo Goods for sudden demand spikes, scaling production, and securing national distribution with over 175 stockists, including Selfridges.
Authentic Branding
She believes authenticity is her company's main advantage against larger competitors, focusing on telling a genuine story to make local food exciting and approachable.

Media Appearances

Producer's Corner: Goat Rodeo Goods. Featured in Scottish Field

See Now

Work History

9-2024
External Independent Director at Upper Ballaird Farm Co-Op
4-2023
Co-Founder at Goat Rodeo Goods
4-2023
Co-Founder at FODDER + FARM
2-2014 - 2-2023
Managing Director at Gartur Stitch Farm
5-2013 - 2014
Co Director at BLOGTACULAR EVENTS LTD

Education

9-2005 - 5-2007
Master of Science - MS from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 13 Location : Port Of Menteith, Scotland, United Kingdom Job Level : Leadership Designation : External Independent Director at Upper Ballaird Farm Co-Op
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Insights For Selling To Kat

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kat is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Kat

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kat move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Kat take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Kat

Personality Compatibility


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