Katarina LeFever

Examiner
DISC Type : sc

Plainsboro, New Jersey, United States

Overview

Katarina is a marketing leader with over 20 years of experience in the pharmaceutical industry, specializing in omnichannel patient experiences and digital health innovation. She is known for inspiring cross-matrix teams and driving strategy for products in various life cycles. She earned her degree from Temple Universitys Fox School of Business.

Outside of her professional life, Katarina is described as a curious, driven, and constant learner. She thrives in fast-paced environments and is a collaborative team leader. Her international background is highlighted by her fluency in English, German, and Polish, which is a significant personal asset.

She is fluent in three languages: English, German, and Polish.

Personality Overview

Status Quo Seeker

Tough To Convince

Overcautious

They are thorough and always follow a systematic approach.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Patient-Centric Marketing
Her experience, including a role as senior manager of patient-centric marketing, shows a deep focus on improving patient outcomes and closing gaps in care.
Digital Health Innovation
While at Novo Nordisk, she was involved in an innovation challenge focused on using digital health to disrupt and improve the diabetes care ecosystem.
Omnichannel Experience
Her recent role directly involves managing the omnichannel patient experience, indicating a focus on creating seamless, multi-channel marketing and support systems.

Media Appearances

Katarina has no verified media appearances

Work History

Katarina has no verified job history

Education

1998 - 2004
Bachelor's degree in Marketing and Economics from Fox School of Business at Temple University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Plainsboro, New Jersey, United States Job Level : N/A Designation : N/A
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Insights For Selling To Katarina

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katarina is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Katarina

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Katarina move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Katarina take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Katarina

Personality Compatibility


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