Katarzyna Falszewska

Questioner
DISC Type : c

Communications Manager at Initiative

Warsaw, Mazowieckie, Poland

Overview

Katarzyna is a Communications Manager at Initiative with extensive experience in media planning and digital supervision. She spent nearly seven years at OMD Group Poland, where she managed the McDonalds Polska account. She also holds a DIMAQ Professional certification.

Based on her professional activities, she has a keen interest in emerging advertising channels, having attended events focused on gaming marketing. She also follows major consumer brands like The Coca-Cola Company and Starbucks, suggesting an interest in large-scale brand strategy.

After almost seven years dedicated to a single major client, she made a significant career transition in early 2026.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Media Planning
Her career at OMD Group and UM Poland was centered on roles like Media Planner/Buyer and Senior Media Planner for major accounts.
Digital Marketing
Demonstrated expertise through her role as a Digital Supervisor and by earning the DIMAQ Professional certification in digital marketing.
Gaming Marketing
Showed a direct interest in this growing field by actively participating in the Gaming Marketing Days 2022 conference.

Media Appearances

Katarzyna has no verified media appearances

Work History

1-2026
Communications Manager at Initiative
2-2025 - 1-2026
Account Executive at OMD Group Poland
1-2022 - 2-2025
Digital Supervisor at OMD Group Poland
4-2019 - 12-2021
Senior Media Planner at OMD Group Poland
8-2018 - 4-2019
Media Planner/ Buyer at UM Poland

Education

Education details unavailable from Kozminski University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Warsaw, Mazowieckie, Poland Job Level : Middle Designation : Communications Manager at Initiative
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Insights For Selling To Katarzyna

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katarzyna is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Katarzyna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katarzyna move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Katarzyna take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Katarzyna

Personality Compatibility


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