Ivana Zuber

Enigma
DISC Type : cid

CTO & Co-CPO at Cognism

United Kingdom

Overview

Ivana Zuber is the CTO & Co-CPO of Cognism, a sales intelligence platform. A versatile leader, she previously co-founded and served as CEO for Zoyya, an online service marketplace. She holds a Masters degree in Software Engineering and is described by colleagues as diligent, creative, and hard-working.

With over 15 years of experience in remote work, Ivana is passionate about building and supporting successful, diverse, and remote-first teams. Her interests include learning, reading, and designing innovative software solutions. She has a track record of developing mentorship programs and career frameworks for engineering teams.

Unique fact: Ivana has been working exclusively in remote environments for the past 15 years, making her an expert in distributed team leadership.

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Remote Team Leadership
Has over 15 years of experience working remotely and expresses a passion for building and supporting successful, diverse remote teams.
Scaling Startups
Co-founded Zoyya, grew the company to 15 people, and secured its first round of funding, showcasing her experience in scaling new ventures.
AI in Sales Tech
As CTO & Co-CPO of Cognism, she leads the development of AI-enabled sales intelligence tools for revenue teams.

Media Appearances

Ivana has no verified media appearances

Work History

10-2025
CTO & Co-CPO at Cognism
6-2023 - 11-2025
Chief Technology Officer at Cognism
1-2023 - 7-2023
Group VP of Engineering at Cognism
5-2022
Board Member at Zoyya
8-2021 - 7-2022
CEO and Co-Founder at Zoyya

Education

2011 - 2014
Master's Degree from University of Liverpool
1998 - 2002
Education details unavailable from Mathematics High School Zadar

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Leadership Designation : CTO & Co-CPO at Cognism
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Insights For Selling To Ivana

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ivana is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ivana

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ivana move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ivana take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ivana

Personality Compatibility


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