Kate Appleton

Energizer
DISC Type : I

Category Marketing Manager at Marks and Spencer

London, England, United Kingdom

Overview

Kate has no verified overview

Personality Overview

Relationship Oriented

Imaginative

Informal

They are really good at seeing what the long-term impacts of their decisions could be.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Kate has no verified topics they care about

Media Appearances

Kate has no verified media appearances

Work History

9-2020
Category Marketing Manager at Marks and Spencer
7-2018 - 9-2020
Publishing Manager at Marks and Spencer
3-2013 - 7-2018
Publications Planner at Marks and Spencer
1-2012 - 3-2013
Senior Account Manager at Hangar Seven
6-2008 - 1-2012
Senior Account Manager at John Brown Media Group

Education

1998 - 2001
BA Joint Hons from Oxford Brookes University
1996 - 1998
A levels from Howard of Effingham School

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Middle Designation : Category Marketing Manager at Marks and Spencer
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Kate

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Kate take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Kate

Personality Compatibility


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