Kate Barron

Questioner
DISC Type : c

Head of Global Channel Strategy at Vyond

Durham, North Carolina, United States

Overview

Kate has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Kate has no verified topics they care about

Media Appearances

Kate has no verified media appearances

Work History

10-2025
Head of Global Channel Strategy at Vyond
1-2022 - 10-2025
Associate at moss+ross
3-2020 - 7-2020
Voluntary work at Career Break
2-2019 - 2-2020
Associate at Allieway Marketing
1-2014 - 9-2017
Project: Applicant Tracking System at Careerbuilder.com

Education

1988 - 1991
BA from Villanova University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Durham, North Carolina, United States Job Level : Mid-senior Designation : Head of Global Channel Strategy at Vyond
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kate

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kate take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Kate

Personality Compatibility


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