Kate Bothman

Examiner
DISC Type : sc

Director, Digital & Technology at Domain

Greater Sydney Area, Australia

Overview

Kate has no verified overview

Personality Overview

Late Adopter

Process Oriented

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Kate has no verified topics they care about

Media Appearances

Kate has no verified media appearances

Work History

10-2021
Director, Digital & Technology at Domain
8-2019 - 9-2021
Head Of Digital Marketing at Domain
2-2017 - 8-2019
Head of Performance Marketing at Domain
7-2011 - 10-2013
Group Digital Marketing Manager at Aviva plc
1-2011 - 7-2011
Online Acquisition Manager at King

Education

2005 - 2008
Bachelor Business from University of Technology Sydney
Education details unavailable from Marketing Leadership Masterclass

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Director, Digital & Technology at Domain
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Kate

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Kate take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Kate

Personality Compatibility


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