Kate Broderick

Enthusiast
DISC Type : i

Vice President, Technology Marketing Manager at Eastern Bank

Greater Boston, United States

Overview

Kate has no verified overview

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Kate has no verified topics they care about

Media Appearances

Kate has no verified media appearances

Work History

6-2025
Vice President, Technology Marketing Manager at Eastern Bank
7-2024 - 6-2025
Senior Field Marketing Manager at ProcessUnity
1-2024 - 7-2024
Senior Marketing Program Manager at ProcessUnity
3-2022 - 1-2024
Marketing Program Manager at ProcessUnity
9-2020 - 3-2022
Marketing and Events Manager at Boston Women's Workforce Council

Education

1-2022 - 12-2023
Master of Business Administration - MBA from Isenberg School of Management, UMass Amherst
9-2014 - 5-2018
Bachelor's degree from University of Massachusetts Amherst

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Boston, United States Job Level : Senior Designation : Vice President, Technology Marketing Manager at Eastern Bank
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Kate

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Kate take some risk or not?

  • They can take some low-probability risks if needed.

You And Kate

Personality Compatibility


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