Kate Canfield

Enthusiast
DISC Type : i

Executive Communications, Office of the Chief Customer Experience Officer at Cisco

Raleigh, North Carolina, United States

Overview

Kate Canfield is a marketing leader with over 15 years of experience, currently in Executive Communications at Cisco. Specializing in integrated campaigns and creative direction, she supports Cisco’s Chief Customer Experience Officer. People who have worked with her describe her as strategic, laser-focused, and a consummate professional.

Kate is a self-described "lover of content" with a passion for the craft of writing. She finds inspiration in unexpected places, such as the creative subtitles in the show "Stranger Things, " and advocates for using simple, direct language to respect the readers time and intelligence.

She has a unique method for interviewing writers, asking them, "Whats the last thing you read that you wish youd written? "

Personality Overview

Non-Confrontational

Amiable & Agreeable

Consensus Focused

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Executive Communications
She develops and manages the communications strategy for Cisco’s Chief Customer Experience Officer, crafting high-profile internal and external thought leadership content.
Operationalizing Creativity
She believes that an ecosystem of the right goals, team norms, and processes is essential to unlocking next-level creative work and excellence.
Content Strategy
At her previous company, she built the integrated campaign function from the ground up and led the global content team, defining the brand voice and strategy.

Media Appearances

In crisis, community strength shines. Cisco's Kate Canfield shares her journey. Featured in Facebook

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Power of Community in Times of Crisis. Featured in Cisco Newsroom

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Work History

3-2024
Executive Communications, Office of the Chief Customer Experience Officer at Cisco
11-2022 - 5-2024
Executive Communications, Office of the Chief Strategy Officer at Cisco
7-2021 - 11-2022
Senior Manager, Global Content and Social Media at Bandwidth Inc.
1-2020 - 11-2022
Senior Manager, Integrated Campaigns - SaaS & Apps at Bandwidth Inc.
1-2019 - 1-2020
Content Manager at Bandwidth Inc.

Education

Bachelor of Science - BS from Liberty University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Raleigh, North Carolina, United States Job Level : Leadership Designation : Executive Communications, Office of the Chief Customer Experience Officer at Cisco
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Kate

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Kate take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Kate

Personality Compatibility


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