Kate Canfield
Enthusiast · DISC type iKate Canfield is a marketing leader with over 15 years of experience, currently in Executive Communications at Cisco. Specializing in integrated campaigns and creative direction, she supports Cisco’s Chief Customer Experience Officer. People who have worked with her describe her as strategic, laser-focused, and a consummate professional.
Kate is a self-described "lover of content" with a passion for the craft of writing. She finds inspiration in unexpected places, such as the creative subtitles in the show "Stranger Things, " and advocates for using simple, direct language to respect the readers time and intelligence.
She has a unique method for interviewing writers, asking them, "Whats the last thing you read that you wish youd written? "
Read the full overview →How Kate shows up
They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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